The corrected water, alcohol ethyl rectificated "Lux" from food raw materials, a sugar syrup, spirit infusion of Ukrainian bread, a food additive: the moisture-holding agent - glycerin distilled; taste-aromatic substance – vanillin; food additive: natural flavoring essential oil of anis. The smooth transparent bottle and strict label bear idea of purity and high quality of a product. The bottle is provided in the form of a bullet from the Kalashnikov. The label of Kalashnikov vodka symbolizes a soldier's medallion.