Charcoal-mellowing refers to a process used to make Jack Daniels and the finest Tennessee Whiskey . The process involves slowly dripping the newly made whiskey through giant containers hard-packed with 10 feet of sugar maple charcoal. The process takes ten days, and during this time the Whiskey absorbs the essence of the charcoal, refining the spirit and giving it a unique flavor and aroma. This superior brand of Tennessee Whiskey has a colour of rich spun gold in the glass. Its luminescent and genie like in colour, the aromas are of fresh toasted hazelnut brittle, butter-corn cakes and sweet apricot preserves. The flavour is soft and complex, full of satisfying identifiable nuances combined with an aftertaste that is sweet, congenial and genteel